A health app people open because they want to
Recovery plans, reminders and a coach in your pocket, rebuilt around a two tap daily check in.
- Industry
- Digital health company
- Region
- United Kingdom
- Services
- Mobile apps, UI/UX design
- Outcome
- 4.8 average store rating
The challenge
Patients downloaded the app, opened it twice and forgot it. The plans were good. The habit was missing.
What we did
We cut the daily check in to two taps, rewrote every reminder in a human voice and put progress on the first screen.
The result
Measured after launch
4.8average store rating
People open it every day because it asks for very little and gives something useful back.
- Highlight2 tapsfor the daily check in
- Highlight61%of people still checking in after a month
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