Straight answers, before you ask.

What things cost, how long they take and how to choose. Written by the people who do the work.

Websites5 min read How much does a website cost? Less depends on the page count than most people think. Ecommerce5 min read Shopify or a custom store: which one fits your business? For most stores, Shopify. Mobile apps4 min read How long does it take to build a mobile app? Plan for three to six months from the first meeting to the app being live in the stores. Branding4 min read What is a brand identity, and what should it include? A brand identity is everything that makes people recognise your company before they read the name: the logo, colours, typefaces, photos and the way you write. Websites4 min read Website redesign checklist: 10 things to settle first Settle ten things before anyone opens a design file: the goal, the audience, the pages that bring in business today, your current numbers, who owns the content, the features you need, the budget, the deadline, the redirects and who has the final say. Guides4 min read How to choose a web design studio: 7 questions to ask Ask seven questions before you sign: who will do the work, whether the price is fixed, what the timeline looks like week by week, what you will own, how success will be measured, what happens after launch and whether you can see live work with the numbers behind it.

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