The short answer
A fashion store on Shopify sells best with large product photos, worn and laid flat, a clear size guide on every product, colour and size variants that are quick to pick, collections by look as well as by category, and easy returns. At Enthros a custom designed fashion store on Shopify starts at $450 with up to 50 products.
What does a fashion product page need?
- Several large photos per colour, worn and on their own, plus a short video where you can
- A size guide with measurements, and the size and height of the person in the photos
- Colour and size picked in one tap, with sold out sizes shown clearly
- Fabric, fit and care in short lines, not a long paragraph
- Delivery times and the returns policy right next to the add to cart button
How should a fashion store be organised?
Shoppers browse by category (dresses, outerwear) and by mood (new in, the summer edit, workwear). Build collections for both, and use filters for size, colour and price so a shopper sees only what fits them.
Which Shopify features matter most for fashion?
- Variants and swatches for colour and size
- Markets for selling in several countries and currencies
- Back in stock alerts for sold out sizes
- An easy returns and exchanges flow, which lowers the fear of buying the wrong size
What does a fashion store cost at Enthros?
A custom designed Shopify store starts at $450 with theme design, up to 50 products, payments and shipping, and takes 3 to 5 weeks. Larger catalogues and several markets get a fixed quote before work starts.
Planning one?
Shopify stores at Enthros start from $450 and take 3 to 5 weeks.
