The short answer
A furniture store sells online when shoppers can see each piece in a real room, check exact sizes, pick fabrics and finishes, and know the delivery date and cost before checkout. Most furniture brands do well on Shopify; made to order ranges with many options may need a custom store. At Enthros a Shopify store starts at $450 and a custom store at $900.
What does a furniture product page need?
- Photos in a real room and on a plain background, plus close ups of the material
- Exact sizes with a simple drawing, and a note on what fits through a doorway
- Fabric, colour and finish picked on the page, with the photo changing to match
- Delivery date, delivery cost and assembly shown before the cart
- Free swatches or samples for fabrics and finishes
How do you sell made to order furniture?
Show the lead time clearly, let shoppers configure the piece step by step and show the price change as they pick each option. When the options run into the hundreds, a custom or headless store handles the rules better than a standard theme.
How do you lower returns?
- Room photos at a known scale, so shoppers judge the size correctly
- Swatches before a fabric order
- Clear measurements and a short guide to measuring your space
- Honest colour in photos, checked on a phone screen
What does a furniture store cost at Enthros?
A custom designed Shopify store starts at $450 with up to 50 products and takes 3 to 5 weeks. A custom store for made to order ranges starts at $900 and takes 7 to 10 weeks.
Planning one?
Shopify stores at Enthros start from $450 and take 3 to 5 weeks.
