The short answer
A good web design brief fits on one page and answers seven things: what the business does, who the site is for, the one action you want visitors to take, the pages you need, the content you already have, sites you like and why, and your budget and date. With those, a designer can quote accurately and start fast.
What should a web design brief include?
- The business: what you sell, to whom and what makes you different, in three sentences
- The audience: who visits the site and what they need to know before they act
- The goal: the one action that counts, such as a call, a booking, a sign up or a sale
- The pages: a first list, even a rough one
- The content: what text, photos and logos exist, and what still needs to be made
- References: two or three sites you like, and what you like about each
- Budget and date: a range and any date that cannot move
What should you leave out?
Exact layouts and colour picks. Describe the problem and the feeling you want, and let the designer propose the answer. A brief that dictates the design gets you the design you already imagined, not a better one.
Why share the budget?
A budget range lets the designer suggest the best site for that money, instead of guessing and quoting something you cannot use. It saves both sides a round of quotes.
What happens after the brief at Enthros?
We read it, ask a few questions on a short call and send a fixed quote with a week by week plan. Websites start at $350 on Framer and take 2 to 7 weeks depending on the platform and size.
Planning one?
Websites at Enthros start from $350 and take 2 to 7 weeks.
