Launching a headphone with nothing but sound
The challenge
A new headphone from an unknown brand, with one launch week to make it count.
What we did
A launch site led by sound, a campaign kit in forty sizes and packaging that opens like a record sleeve.
The result
Measured after launch
1.8kpre orders in launch week
One look carried the record from billboard to sleeve, and fans ordered early.
- Highlight40 sizesin one campaign kit
- HighlightSleeveand packaging for the record
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