A roastery brand with a strong morning voice
The challenge
A much loved local roastery with a forgettable name and no way to buy the same beans twice.
What we did
We renamed it, drew a mark that works on a bag and on a phone, and built a subscription site that shows this week's roast, down to the hour.
The result
Measured after launch
3xsubscription sign ups
Regulars stopped buying a bag now and then and started getting one every week.
- HighlightWeeklyroast subscription, paused or changed in one tap
- HighlightNew nameand a mark that works on a bag and on a phone
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Regulars still bring up the new bags when they come in. A couple even asked if they could keep the empty ones.
Co founder, coffee roastery
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