Drops that sell out before the coffee cools
A headless sneaker store and companion app built to stay upright when 9,000 people arrive in the same minute.
- Industry
- Sneaker brand
- Region
- North America
- Services
- Ecommerce, Mobile apps
- Outcome
- 4 min to sell out a limited drop
The challenge
Every limited drop brought around 9,000 people in the same minute, and every drop took the site down.
What we did
A headless store with a queue that feels fair, plus a companion app that tells fans the second a drop opens.
The result
Measured after launch
4 minto sell out a limited drop
Drops now sell out because of demand, not because the site went down.
- Highlight9,000people in the queue at once, with no downtime
- HighlightiOS and Androidcompanion app that opens the second a drop does
- Your projectWant numbers like these?Start a project
Drop days used to mean me staring at the server graphs and hoping. Now I watch the queue with a coffee like everyone else.
Head of digital, sneaker brand
Have a project in mind?
Let's talk
Start a projectMove the light around. We are easy to find.