A fashion label that owns black and white
The challenge
A label with a strict idea, two colours only, and a look that did not yet say so.
What we did
A black and white identity, a lookbook that reads like a magazine and a store built in eight weeks.
The result
Measured after launch
+89%repeat customers
Customers who buy once now come back for the next collection.
- Highlight8 weeksfrom first sketch to a live store
- HighlightLookbookshot and designed to match the identity
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