A furniture store that sells like a showroom
A slow catalogue of 1,400 products became a calm, fast store with room planning built into every product page.
- Industry
- Furniture retailer
- Region
- Northern Europe
- Services
- Ecommerce, UI/UX design
- Outcome
- +46% online revenue in six months
The challenge
The store had 1,400 products, a slow catalogue and shoppers who could not picture a sofa in their own room.
What we did
We rebuilt the store around rooms, not categories. Every product page now carries a planner, honest delivery dates and a checkout that takes three taps.
The result
Measured after launch
+46%online revenue in six months
Shoppers now plan the room before they buy, and far fewer sofas come back.
- Highlight1,400products moved across without a broken link
- Highlight3 tapsfrom basket to a paid order
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We were nervous about moving 1,400 products. Not one link broke, and since people started planning their rooms first, a lot fewer sofas come back.
Founder, furniture retailer
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